ATHLEISURE // ACTIVEWEAR

A project created for an interview at Nykd by Nykaa, inspired by colour blocking. Created using WGSN Forecast and Adobe Illustrator, Adobe Photoshop and Keynote.

The range planning features three ensembles according to the high-end, mid-range and basic price points to target urban young women belonging to Gen Z and Millennials of India.
 
The project began with an analysis of the WGSN Forecast for Autumn/Winter 21/22 with respect to upcoming Designs & Colours. In the next stage, a comparative shop was prepared to understand the current trends displayed by the market leaders of activewear industry. Key elements were highlighted which helped in ideation stage. The range of three ensembles was designed considering the price points for the next athleisure collection launch for Nykd by Nykaa.